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What the Fans Want
2007-06-19 16:01:53

Spent the past weekend at Wizard World Philadeplhia, where Marvel met a great crowd of enthusiastic readers. Got to spend a little time with friends and family, ate some Philly cheesesteaks, and had a great breakfast in a hole-in-the-wall cafe. We also made a batch of well-received announcements about upcoming Marvel plans and projects.

Upon returning home, I scanned the assorted comics news sources and blogs, to get a sense of the overall reaction. And I ran across a particular sentiment in a couple of places, one that I thought was worth talking about here.

It was specifically about the future of YOUNG AVENGERS, and how we currently don't have the "second season" scheduled. At WizWorld, I was asked about the aborted WORLD WAR HULK: YOUNG AVENGERS book, and I answered that, when we took a good, hard look at it, especially after getting feedback from fans that they were feeling that there were too many tie-ins these days, that the story and the book weren't really necessary to the WORLD WAR HULK story, and so we decided to shelve it.

And the reaction I read online was that some people were pretty unhappy with this.

I know the heart wants what it wants, but (and I know I'm starting to sound like a Matt Idelson editorial page here) it seems that sometimes the fans don't leave us anyplace to go except Candyland. If we solicit a YOUNG AVENGERS book because you demand it, and then it ships late, we get cursed for not having enough issues int eh can when we moved forward. If we wait until we can be sure of having the book come out regularly, fans are upset.

And the same sort of thing is true of the creative team. A couple of months back (on the heels of the schedule-changes on WONDER WOMAN), I saw a number of polls asking if Marvel should have a writer other than Allan Heinberg write the series, so it can start coming out now. Which all sounds well and good--unless you go back further and look at the response to CIVIL WAR: YOUNG AVENGERS & RUNAWAYS, which Allan didn't write. I thought Zeb Wells did a credible job, stepping into the large shoes of Allan and brian Vaughan. But the reader response was lukewarm--the characters didn't feel "right" to people.

This is why they pay us to be editors. I need to be smart enough, and savvy enough, and lucky enough to read between teh lines of all of this assorted, contradictory feedback, and try to figure out what the right move is. Mark Gruenwald used to have an aphorism: "Give the fans what they want, not what they say they want", and this is precisely the sort of situation it was designed to cover. Because readers sometimes think they want something, only to find they've started to lose interest when you do their bidding and follow their lead.

What this means is that I'm not going to put out a YOUNG AVENGERS book until I have the right creative team to do it--whether that team is Allan Heinberg and Jim Cheung, or other creators in whom I've got confidence. And maybe that's the right choice, and maybe it's the wrong one--we'll never know completely until we can peer into alternate universes.

But the best way to keep you reading is with a quality product that you're interested in--no matter what you guys might be saying individually at any moment in time.

More later.

Tom B
To be honest, Runaways doesn't feel right being written by anyone other than Brian K Vaughan, even when that someone is Joss Whedon!

Having said that, I thought Ed Brubaker did an excellent job with the Young Avengers in his Winter Soldier one-shot (which I picked up as if it were the unofficial Young Avengers Annual!)

Posted by Fetsur on 2007-06-19 14:28:35
PS.
Haven't we got enough Avengers books already?!! It was fine to have a Young Avengers series running when there was only one ongoing series with "Avengers" in the title, but now there are FIVE of them... is there even room for Young Avengers any more?

Posted by Fetsur on 2007-06-19 14:33:40
ahem
a little off-topic BUT
I don't know if the French Market is important for you or not but we will conquer them all,
for THE ORDER n 3 on September, the enemies are...the Zobos ???? Zobots ?
do I have to translate ?

anyway, wait and see ....
(notapotatoe@gmail.com)

Posted by notapotatoe on 2007-06-19 14:36:21
meaned...
... "you " will conquer them all....

Posted by notapotatoe on 2007-06-19 14:37:29
>I thought Zeb Wells did a credible job, stepping into the large >shoes of Allan and brian Vaughan. But the reader response was >lukewarm--the characters didn't feel "right" to people.

Huh. Maybe I'm misremembering, but I thought response to YA/Runaways was fairly decent (the biggest complaint I recall was it seemed to have little to do with CW itself). But perhaps it was different off Newsarama.

I think you raise some good points here, but how do you also balance that with protecting the franchise and shepherding it along in its relative infancy. To that aim, I feel like Marvel's really bungled the situation with Capt. Marvel and (to a lesser degree) Penance. Both had fairly high profile launches during Civil War, but the former has all but disappeared and the latter's been almost completely in the background in the post-CW issues of TBolts. Hasn't any excitement that may have been generated for the characters by the launches been squandered? To me, it feels like the same thing for YA. (Granted, I say that more as an observer as I don't care about CM or YA and I find Penance to be a horrible take on a character I once really enjoyed -- oh, I suppose similarly would be how I feel Marvel's not handled the cry for Hawkeye stuff post-Disassembled, I guess.) Granted, I'm sure it's a difficult line to walk, but I can't help but wonder if some of the YA zeitgeist will be gone when/if it relaunches, especially as there's now the Initiative and New Warriors also featuring young characters (plus New X-Men being far more action oriented now), and the Order apparently featuring characters new to the superhero biz.

Posted by motteditor on 2007-06-19 20:39:06
The fans
The fans don't know what they want half the time. They think they do but they don't. Take Spider-man as a case in point. You regularly hear "Oh how we wish for the days of old Spidey, days of simplicity, days when he captured bank robbers and had to worry about where his next nickel was coming from."
Then when Marvel hint that some sort of reset MIGHT be happening to return Spider-man to the days of yore the fans complain even more. "I'll drop the book" they whine and so on and so forth.
I think the message from what Tom said is that Marvel, DC and the others should pay little heed to what the fans and their multiple online personas say on the internet.
More traction should be given to the one that turn up at the cons and when asked face-to-face give an honest answer.
BTW good call on YA:WWH THE civil War book while enjoyable had, IMO, little bearing on events in the main CW story. Same for X-Men: Civil War. Another well done bit of work but a spectacular waste of time and money for the reader interested in Civil War.


Posted by eamonmcgrane on 2007-06-20 04:35:07
Trust in Quality
I think that your holding back on more Young Avengers books, just for the sake of putting out more books, seems fair. I think if the 90's taught anyone anything it's that flooding the market never makes anyone happy in the long run. I think if you wait on a book and build up a great creative team you'll have happier fans than if you just put out books because people yell: "I want to see more Young Avengers!"

Because the truth is that people will always want more of anything they like, but when they get it and it isn't of the same quality, they'll turn on you. Carefully dolled out stories that are well-written and thought out will always make readers happy, especially if they don't have their comic-sweet-tooths immediately sated every second.

In short, over-exposure breeds resentment and boredom, but patience and quality breeds loyal readers. As they say, you gotta keep them wanting more...so sometimes ignoring their shouts of "gimme!" is actually what they really want.

Posted by PseudoSherlock on 2007-06-20 09:46:28
How is there even a Young Avengers team anymore? With some members in the Initiative and some on the run, it seems like the only story worth telling now is the team meeting up again and officially disbanding.
I'm not a fan of any of the new characters in the initiative, I'd much rather see Wiccan, Hulkling, Speed and Stature.

Posted by IanZL on 2007-06-20 10:11:05
Thanks for WizardWorld!
We don't know what we want, you are right, we are sorry. But we do appreciate the efforts! Wizard World Philly was really great and it was good to hear you on lots of panels!

Posted by LittleMarvelGirl on 2007-06-20 19:44:56
let's discover
I have to agree with Pseudo,
what Mark Millar said is alittle frightening to me, that you know better than readers themselves what they need,
I mean, you don't have to take advantadge...

Posted by notapotatoe on 2007-06-21 10:54:58
and...
bring back nEXTWAVE

Posted by notapotatoe on 2007-06-21 14:30:09
Young Avengers season 2
I think we should wait for Allan Heingerg to make the second season. No matter if we must wait 3 or 4 years. That's my opinion. But really as another poster says, the current events in the MU has completely changed the status quo of the group. Just check the last page of YA #12, and then compare it with the group right now, they are disbanded!! they are divided on two different factions.
I don't know if that was the idea Heingberg had for the group in the near future.
I supposed that YA season 2, would start more or less where season 1 ended, but i repeat, a loooooot of things had happened since the ned of season 1, making very difficult to start a season 2.
i was a huge fan of the series.

Posted by Los Shapis on 2007-06-23 20:21:50
well for my .02
I have to say that I always loved YA. I loved the characters, the art, the legacy aspect, and the story... Would I love the bok to return...hell yeah. Would I like to see the book return just 'cause or with a team that totally drops the ball....hell no. Well written, believable, engaging characters always tend to have a "voice" of their own in their creator's head, let "them" and their creator decide. It would be a sad testament if they all returned only to be a cheap imitation or sloppily done and thereby damage or kill the very magic that they had possessed before.
I also don't mind the idea of title not being strictly every month. If scheduling is difficult then move the interim to every other month or every third month. I think people like to know that a book is coming out on time, even if that time isn't every month. If the writtings good then they'll wait and pace, and seethe with anticipation. Hell, most folks will even suffer a short delay just to get their "fix" if the "fix" is worth it. However, grossly ignoring expected deadlines and making readership wait so long that they(like myself) think the title's canceled midstory like with K. Smith's Black Cat/Spiderman limited is just...well, wrong. If it's good and satisfying and fills the gnawing hunger when we get it, I think (IMHO) that fans appreciate it more....

But then what do I know...I don't even know what I want *grin*

Posted by fellwalker on 2007-06-24 11:21:20
I honestly don't know why you bother looking at the boards on Newsarama or many other sights. 85% of the messages are negative, and I think about 25-30% of the posters are not even reading the subject matter. They just like to anonymously flame people on line because they are too scared to do it to someone's face. Do what you think is best in terms of putting books out. I love the voice that Allan Heinberg brings to YA, but I would also like the book to come out. There really isn't a right answer here. You are not going to make everyone happy, so do what you think is best. I don't think you guys would steer us wrong, and I realize you guys love the characters as much as we do and that you want what is best for them as well.

Posted by wolviebeserker on 2007-06-24 12:11:03
Ant-Man
The Fans don't want you to cancel Ant-Man, c'mon Tom
SAVE ANT-MAN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Posted by monsterZERO on 2007-06-24 16:08:27
My take on things
I got into Young Avengers pretty late (picked up the TB a Borders one night), but I instnatly loved the books. Specifically, I loved the writing and the artwork- both of which were superb. And while I liked the YA/Runaways Civil War storyline, I suppose, in hindsight, that i felt it was lacking something.

That being said, despite how much I want to read it now, now, now, I thing the best idea is for the people at Marvelto lock in the creative team- even,and especially, if that means holding off on production of a 'second season'.The sheer number of series that are going on right now would almost garauntee that any new YA book would get canceled quickly. So give it some time. Let some of the other books merge or fail, then when the creatibe team is ready, launchthe YA again. There is so much potential (especailly after Civil War, what with most of the team registering) that it would be illogical for these great characters to fade away.

Anyways, that's my two sense.

-AnakinFlair

Posted by AnakinFlair on 2007-06-24 23:35:10
Don't we all want the same thing?
Changing the creative team or shipping late isn't the most important thing for the fans (and I mean the FANS) of any particular book. At least I hope so. The most important thing is getting stories about your favorite characters that do right by them. Isn't that what the creators aim for too?Hopefully most of the times they will hit the mark but sometimes they won't. When they don't it's definitely no excuse for the readers to start 'bashing' ... but at the same time ignoring them because they don't know what they want isn't really the best course of action. There have been and will be stories that don't make sense. I understand that the editors have to support their writers but when as a FAN of a character I see him mistreated I want to know that my opinion matters and I won't be pushed aside. After all don't we all want the same thing? Interesting stories about complex characters?

Posted by antantonopoulos on 2007-06-27 09:29:49
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About this blog:
Ramblings and musings from the mind of Tom Brevoort. "It won’t be clean. It won’t be fun. It mostly won’t be coherent."

About the author:
Tom Brevoort is Executive Editor for Marvel Comics, and oversees such titles as New Avengers, Civil War, and Fantastic Four.
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