TV Shows

‘Marvel’s Cloak & Dagger’ Is Freeform’s Best-Ever Digital Debut in Network’s History

The brand-new original series amassed 7.3 million views across linear and digital platforms!

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The debut of “Marvel’s Cloak & Dagger” ranked as Freeform’s biggest series launch in over two years in Total Viewers (1.64 million). In fact, the series’ opener stood as Freeform’s most-watched drama telecast on any night since the series finale of “Pretty Little Liars” in June 2017.

In the first three days after its launch, “Marvel’s Cloak & Dagger” stood as the best-ever digital debut in Freeform history (716,000 starts) and generated 7.3 million views across linear and digital platforms. The series was Thursday’s No. 1 most-social scripted series with 112,000 engagements across Twitter, Instagram, Facebook and Tumblr.

Competitively, “Cloak & Dagger” opened as Thursday’s No. 1 cable program among Teens 12-17 (151,000/0.62 rating), the No. 1 scripted series on cable among Women 18-49 (439,000/0.68 rating) and as the No. 1 original scripted cable series among Women 18-34 (165,000/0.47 rating), Adults 18-49 (737,000/0.57 rating), Adults 18-34 (261,000/0.38 rating), Persons 12-34 (412,000/0.44 rating) and Females 12-34 (249,000/0.53 rating).

After three days of TV playback, “Marvel’s Cloak & Dagger” jumped by +78% in Total Viewers over its L+SD average (872,000 to 1.56 million in L+3) to post the largest-ever L+3 lift of any Freeform debut.

Brand new episodes of “Marvel’s Cloak & Dagger” air exclusively on Freeform Thursdays at 8p/7c! Stay tuned to Marvel.com for the latest on “Marvel’s Cloak & Dagger” and Marvel Television! Be sure to follow @CloakandDagger on Twitter and like the official “Marvel’s Cloak & Dagger” Facebook page!