Marvel and Penguin Random House Announce Exclusive Worldwide Multi-Year Agreement to Distribute Marvel Comics and Graphic Novels
Penguin Random House Publisher Services will begin Marvel’s Direct Market distribution this October. New Marvel comics will continue to be available on Wednesdays at comic shops everywhere.
New York, NY – March 25, 2021 – Marvel Comics and Penguin Random House Publisher Services (PRHPS), a division of Penguin Random House, the renowned trade book publisher, today announced an exclusive worldwide multi-year sales and distribution agreement for Marvel’s newly published and backlist comic books, trade collections, and graphic novels to comics shops, known as the Direct Market. PRHPS officially begins its distribution to Direct Market retailers for all Marvel titles starting October 1.
After a thorough analysis of the market environment, Marvel has chosen PRHPS as its distribution partner to create a sustainable, productive supply chain and enhanced infrastructure for Marvel publications that will benefit comics retailers and fans alike for years to come. Penguin Random House is known for its state-of-the-art multi-ranging services that enable independent booksellers to increase efficiency and profitability.
“Marvel’s entire history is built on telling great stories. And as we’ve seen for decades, those stories go hand in hand with equipping the comic shops who share them. Marvel and Penguin Random House stand by that vision, and we are excited to build and expand those opportunities for our talent, retailers, and fans,” said Dan Buckley, President of Marvel Entertainment. “Comics are the core of the Marvel Universe, and we are confident this new partnership will continue to grow and evolve this resilient industry. We look forward to advancing our capabilities with PRHPS to serve our fans and the Direct Market. We thank Diamond for their many years of support and partnership as we continue our relationship with them in other areas.”
Penguin Random House has long been committed to physical retail in order to foster and grow their market. Independently owned brick-and-mortar bookstores are local community builders, advocates for books, and passionate influencers for the industry.
After seeing a double-digit percentage in closures of physical bookstores from 2001 to 2011, and notwithstanding an anticipated rise in e-books, PRH significantly extended and expanded its outreach to physical retail. Through its robust supply chain of rapid direct shipping, greater access to data, and premier customer service, PRH helped support healthier margins that led to a market turnaround. These past experiences and learnings will be invaluable when adapting for today’s physical retailers in the Direct Market.
“This is an exciting time for comics, and we’re thrilled to partner with Marvel in taking the next steps to support the growth of the marketplace, together with our Direct Market retail partners,” said Jeff Abraham, President of Penguin Random House Publisher Services. “Based on the foundation of our relationships with physical retailers, we’re confident in the significant growth of the comic book industry and welcome the opportunity to further collaborate with and invest PRHPS’ resources in the Direct Market. Combining the standard-setting supply chain and sales capabilities of PRH with Marvel’s renowned universe of stories and characters, we expect to reach even more fans of its artists and writers throughout the world.”
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