K-Pop Group SuperM Announces New Marvel Lifestyle Collection
#SuperMxMarvel is here!
SM Entertainment & K-pop all-star group SuperM are teaming up for a collaboration with Marvel! The project, announced ahead of the release of SuperM’s debut full-length album, Super One, includes a SuperM x Marvel limited-edition apparel collection available exclusively for preorder on SuperM’s Official Store. The new initiative serves as a launch point between SME and Marvel to create future SuperM x Marvel co-branded content, products, and live fan experiences spanning the SME portfolio.
Drawn from some of the most popular K-Pop acts in the world, SuperM much like the Avengers is a true dream team with seven members - Taemin from SHINee, EXO’s Baekhyun and Kai, NCT 127's Taeyong and Mark, and Ten and Lucas of Chinese band WayV.
“Marvel has proven itself as a highly influential lifestyle brand with fans who are inspired by the world’s most empowered characters and stories,” Paul Gitter, Senior Vice President, Marvel Licensing, explained in a statement. “Working with SM Entertainment authentically expands the Marvel Universe of products into K-Pop culture in a cool, original way, since the SuperM members are Marvel fans themselves.”
Items in the new SuperM x Marvel collection include apparel, tote bags, hats, accessories, and stickers. Head over to SuperM’s official store to shop everything!
Want to stay on top of everything in the Marvel Universe? Follow Marvel on social media—Twitter, Facebook, and Instagram—and keep watching Marvel.com for more news!
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