Marvel Entertainment Launches ‘Marvel Super Hero Adventures’ Program for Preschoolers
Program includes animated shorts, chapter books and expanded line of merchandise debuting this Fall!
Little True Belivers, this one’s for you! Starting this Fall, we’re gearing up for the brand new school year with “Marvel Super Hero Adventures” – a multi-platform content program targeting Marvel’s youngest fans through animation and publishing. Through stories that touch upon aspirational themes of friendship, helping others, and heroism, preschool kids and young readers will have a gateway into the Marvel Universe. This new program will be supported by new offerings across comic books, graphic novels and merchandise including toys, lifestyle and apparel.
Marvel Animation will launch a season of 10 short-form episodes for the pre-school audience. The 3.5 minute animated episodes will feature Spidey in an epic team-up with other inspiring and brave Marvel heroes like Iron Man, Thor, Hulk, Captain America, Ant-Man, Black Panther, Captain Marvel, Wasp, Ms. Marvel and more. Platforms and launch date for this short-form series will be announced at a later date.
Debuting in September will be a series of early-reader chapter books joining the existing line of popular Marvel Super Hero Adventures activity books and storybooks from Marvel Press. The first chapter book, “Deck the Malls!,” written by MacKenzie Cadenhead and Sean Ryan, illustrated by Derek Laufman, features Spider-Man and Spider-Gwen in a fully illustrated adventured with a bonus one-page comic. Three more chapter books and an expanding publishing program will continue through 2018 and beyond.
The Super Hero Adventures merchandise is led by a toy collaboration with Hasbro, featuring new character tie-ins and play experiences inspired by Marvel Animation. They’re a perfect way for preschoolers to celebrate their young passion for Marvel in their daily lives. Further merchandise rollouts include wide offerings across toys and apparel with supportive collaborations from Mad Engine, Jay Fanco, GBG, Jakks Pacific and others–all representative of the major categories for Marvel preschoolers. Additional Marvel Super Hero Adventures products will debut throughout October during Marvel Mania, Marvel’s celebratory campaign spanning marquee retailers including Walmart, Target, Toys R Us and more.
Parents and fans around the world can share the Marvel Super Heroes Adventure program with young fans as it expands even more in Spring 2018.
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