Marvel Joins Forces with the ECHL

The ECHL announced on Tuesday that the 2017-18 Season will feature Marvel Super Hero themed games throughout the hockey league’s 27 Teams—including specialty jerseys, character appearances, co-branded ECHL/Marvel merchandise, and other in-game promotions during the designated events.

At a press conference broadcast from the famed comic book store Jay & Silent Bob’s Secret Stash, representatives from the ECHL, Marvel, MeiGray Group, and the AMC series “Comic Book Men” discussed the relationship and the excitement for the upcoming games.

“Marvel is thrilled to work with the ECHL to provide all of their fans and ours with a one-of-a-kind in-game experience by bringing together the power of the Marvel brand with the energy and excitement of professional hockey,” said Marvel Vice President, Digital Media & Marketing Solutions, Jonathan Parkhideh.

Over the course of the season, each ECHL team will adorn a special Marvel Super Hero theme jersey featuring one of several characters including Captain America, Ironman, Thor, Hulk, or collectively as the Avengers, with the ECHL team’s own logo intertwined. Several ECHL Marvel Super Hero Nights will feature these characters against each other with both teams wearing a specialty themed jersey.

“The ECHL is proud to partner with Marvel, one of Disney’s most popular brands, in their first ever North American league-wide partnership,” said Brian McKenna, Commissioner of the ECHL. “We would also like to thank Barry Meisel and the MeiGray Group for their participation to bring these Super Heroes to the ice by way of the specialty jerseys. The ECHL takes great pride in providing new and creative ideas to entertain our fans and expand our audience and Marvel is the ideal partner to continue this trend.”

As part of this first-of-its-kind league-wide program, all ECHL-Marvel themed jerseys will be auctioned off to the public through The MeiGray Group. For complete details on the ECHL-Marvel Super Hero Night in the ECHL market nearest you, please see the schedule below—or contact your ECHL team directly.

ECHL – MARVEL Super Hero Game Nights

ECHL Team                                        Game Date

Adirondack Thunder                           November 25, 2017
Allen Americans                                 January 15, 2018
Atlanta Gladiators                               December 2, 2017
Brampton Beast                                  November 19, 2017
Cincinnati Cyclones                            February 9-10, 2018
Colorado Eagles                                  March 18, 2018
Florida Everblades                              November 18, 2017
Fort Wayne Komets                            April 7, 2018
Greenville Swamp Rabbits                 March 6, 2018
Idaho Steelheads                                 March 24, 2018
Indy Fuel                                             November 18, 2017
Jacksonville IceMen                           November 17, 2017
Kalamazoo Wings                               January 20, 2018
Kansas City Mavericks                       November 11, 2017
Manchester Monarchs                         January 20, 2018
Norfolk Admirals                                March 3, 2018
Orlando Solar Bears                            November 25, 2017
Quad City Mallards                             January 19, 2018
Rapid City Rush                                 February 10, 2018
Reading Royals                                   December 30, 2017
South Carolina Stingrays                    November 18, 2017
Toledo Walleye                                   November 4, 2017
Tulsa Oilers                                         March 25, 2018
Utah Grizzlies                                     October 28, 2017
Wheeling Nailers                                November 10, 2017
Wichita Thunder                                 November 25, 2017
Worcester Railers                                March 2-3, 2018