Shop Marvel Must Haves: Celio x Marvel Partner in Active Fitwear Collection

Behind every Super Hero, there's a story—of how they've inspired others, and of how performance can be driven by the passion to do better. But what if this power existed in all of us? What if being a hero became part of our everyday lives? 

The internationally renowned Celio presents their new Marvel Active collection, transforming everyday basics into something more. Celio's message, "be normal", speaks to the power of ordinary people who can also inspire those around them.

Leveraging proprietary 3D scanning and photogrammetry technologies alongside advanced modeling, Eisko has meticulously crafted detailed 3D models of the collection's outfits. These models allow consumers to explore every facet of the technical fabrics used. Made in Unreal Engine 5, get transported into immersive 3D worlds that draw inspiration from beloved Super Heroes such as Iron Man, Hulk, and Captain America.

Celio is also making their own waves in the real world—in March, they partnered with ON AIR Fitness in 15 gyms across France. Gym members got access to a showroom of the collection and participated in sports activities inspired by Marvel. Additionally, they announced the #normalheroeschallenge on Instagram and TikTok, where users could compete in Marvel-inspired athletic challenges to win prizes.

Stay tuned for more as Celio is planning another campaign on the STRAVA platform, where fans can challenge themselves by practicing 180 minutes of sports activity. Sounds like a lot? Don't underestimate Marvel fans: "I can do this all day."

More Marvel Must Haves await! Shop all collections and more now.