Marvel Assembles Ice Cream Experience Delivering Fantastic Treats Around New York City
To celebrate New York Comic Con, Marvel is dishing out custom creations celebrating some of the iconic characters that are a part of Marvel’s rich legacy in New York City — from Spider-Man and Captain America to the Fantastic Four and Daredevil.
In conjunction with New York Comic Con, Marvel is hitting the streets of New York City with Super Hero Scoops, a limited-time traveling ice cream experience that offers people a way to celebrate their fandom. On October 8, 9, and 11, keep an eye out for the decked-out Marvel ice cream truck, announcing its arrival in each borough and neighborhood with an iconic Marvel anthem reimagined into a classic jingle. Fans will be treated to character-inspired frozen creations from Dreyer’s™ Grand Ice Cream, giveaways including collectibles, and memorable moments that surprise, delight, and celebrate Marvel’s rich legacy in the New York neighborhoods that inspired some of the world’s most iconic heroes.
The first stop on the morning of October 8 will be Queens, home of our friendly neighborhood Spider-Man, where fans can relish in the Webslinger’s Snack, a hot dog shaped ice cream treat. In the afternoon, Brooklyn — home to Steve Rogers, otherwise known as Captain America — will be the next stop on the tour featuring the Star Spangled Shield, an OREO® Frozen Dessert sandwich.
Throughout the morning on October 9, fans in Midtown Manhattan will have the opportunity to enjoy the Cosmic Quartet, a four-colored mix of Nestlé® Dibs® showcasing the unique powers of the Fantastic Four. In the afternoon, the truck will be stationed near the Javits Center for the start of New York Comic Con.
The final stops of this immersive experience the morning of October 11 will be Hell’s Kitchen — a nod to Daredevil’s stomping grounds featuring the daring and decadent Not Guilty Pleasure, a chili-chocolate ice cream bar, featuring Häagen-Dazs® Chocolate Dark Chocolate Ice Cream Bars — and ending near the Javits Center in the afternoon once again. From the comic book origins of these beloved heroes to the climactic battles between Loki and the Avengers or Galactus and the Fantastic Four, New York City has shaped Marvel’s heroes since its founding in 1939 through today.
All ice cream products served from the truck will feature some fan-favorite Dreyer’s Grand Ice Cream products including Edy’s® ice cream, Nestlé®, and Häagen-Dazs® novelty items. This collaboration ensures a delicious, branded experience that brings together Marvel storytelling with one of America’s most beloved ice cream brands.
The first 500 fans at each location will also receive a mix of limited-edition giveaways and Marvel collectibles, including keepsakes and specialty items. Fans will have another chance to win prizes by testing their knowledge with Marvel trivia.
From fans attending New York Comic Con to casual New Yorkers discovering Marvel in their own backyard, this is a can’t-miss experience. Dive into the Marvel Universe through films, television, comic books, games, collectibles, and more, and tune into Marvel’s stories now streaming on Disney+!
Find more schedules and get the latest Marvel news and announcements at New York! New York Comic Con 2025 runs Thursday, October 9 through Sunday, October 12.
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